Wednesday, March 21, 2007

An Advertising Campaign That Puts Your Website In Front the Masses

(c)Faye Brown

Viral is a term to the average person that makes them cringe.
We know that this is not the case with viral ads. Simply put
vial marketing is telling or showing how good the (movie,
service, food, ect) to a friend or associate. We all know
that's the best advertising out there, Please don't think
negatively of term viral ad, when actually viral is a
marketers dream.

If you want to increase website traffic and have your site
placed in front of thousands, or even millions, for a minimal
cost, then a viral advertising campaign is what you need.
It saves time, by creating your viral ad once and may be
generating traffic for years to come, this is what is so great
about viral marketing! So is making money and with a viral
advertising campaign you will make money from home for your
business.

We have all heard the two story. Two people do it, and they
tell 2 people, and they tell 2 people and so on. If you
actually sat and figured this out in 25 days the word has
spread to thirty three million five hundred fifty four
thousand four hundred and 32 people.

Why would anyone want to pass something on to others. It's
human nature, we share thing that we have tried, tasted,know,
learned, heard, tested, like and seen.

An effective viral advertising campaign must trigger an emotion
in the people viewing your viral ads. Emotion, in its most general
definition, is an intense mental state that arises autonomically
in the nervous system rather than through conscious effort, and
evokes either a positive or negative psychological response. An
emotion is often differentiated from a feeling.

It could be shocking, sadness, uplifting, offbeat or simply
feelings of agreement, amusement, anger, certainty, control,
disagreement, disgust, disliking, embarrassment, fear, guilt,
happiness, hate, interest, liking, love, sadness, shame, surprise,
uncertainty,anger, joy, curiosity, humorous and acceptance to
name a few.

You may want to stick with the more positive emotions, but with
the right focus, negative emotions can be phenomenal. The viral
form of advertising lets your business venture benefit from
triggering these emotions in people. Everyone is not going to
have the same reaction so it is good to target your viral ad to
people that could help your business the most. Example: If you
have a health drink that mainly benefits people over 50, you
might NOT want your viral advertisement to be a rap video, but
the rap video might be great for a line of teenage clothing or
electronics. You will increase website trafic by putting it in
front of millions, so hit the target and have success!

Effective Low cost Viral Advertising

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